 Part
3: Using email to increase traffic and boost
sales
Last month we looked at
how
your website message can make all the difference.
This month we look at using opt
in email to increase traffic
and boost sales.
Sending messages and information
to people who have given you permission
to contact them is a great way to build
the kind of relationships that will encourage
a steady flow of traffic to your website...
and greatly increase your online sales!
Isn’t
that Spam?
No! Opt-in email is the
opposite of 'Spam' email, because people
voluntarily sign-up to receive your information,
they are 'opting-in' to your mailing list.
Because they have requested information
from you, your messages are not considered
to be junk mail, spam, or unsolicited email.
So
how do you get people to sign up?
Well In short –
give them free stuff!! By giving away information
of value, you encourage your visitors will
want to come back to your site again and
again – If people are getting something
in return they are more likely to give you
their email address, and if have an email
address you can continue to give them information
of value and build life long customer relationships
at the click of a button.
Free documents,
reports, ezines, newsletters, prizes, information
about special offers etc all work well for
almost any business.
Once you determine the
kind of opt-in list you are going to have,
you need to automate it. Why? Because one
of the secrets to running a successful online
business is to automate as much of the routine
work as you can!
How
do I automate my mailing list?
 You
can go with a managed online service or
do it yourself. These days, software is
affordable and easy to use, I have dedicated
an entire section to email
marketing
Now, I'm not going to
try and tell you that building an opt-in
list doesn't require a whole lot of work.
It does! But it is an important step in
building a successful, long-term business.
By building an opt-in list, you are building
the future of your business. People have
invited you to send them information. They
have invited you into their homes or offices!
Your messages are a constant reminder for
people to come back to your website and
visit again and again.
Next
month
how
to make your mail outs work
Resources
regarding email marketing, software,
and optimisation tips can be found here
|
Jackie
Hole is one of the North’s leading
Digital Marketing experts, and 
