http://www.randbs.co.uk
Rural
and Business Specialists Ltd provide specialist
agricultural mortgages for farmers, agribusiness
and the rural sector.
The Challenge
Rural and Business Specialists spent a great
deal developing their new website, but were seeing
no benefit of having had done so.
R&BS were looking to generate new business
using the internet to promote their specialist
services in providing Agricultural mortgages to
the Rural Business sector.
They were using traditional direct marketing
and advertising in trade publications in order
to drive traffic to the website. However, there
was limited traffic and they had no Google search
engine placement.
The solution
22M set up a Pay-per-click Google Adwords Campaign
in order that Rural and Business Specialists could
generate instant online business and gather the
data of companies and individuals looking for
specialist agricultural and rural mortgage services.
22M also set up a mini site http://www.agriculturalmortgages.co.uk
to work in partnership with the main R&BS
site.
