http://www.ncc.ac.uk
The National Consortium of Colleges
(NCC) are a leading provider of free B2B training
within the UK.
22M were initially hired in
a design capacity ro re-vamp the NCC site in line
with a new brand identity but it soon became clear
that they were in need of some additional help.
The Challenge
The NCC were looking to make
their business more efficient by using the internet
to allow prospective clients to download course
outlines, and book courses 24/7/365. They were
spending large sums of money on traditional marketing
yet there were no visitors and they had no Google
search engine placement.
The solution
22M set up a Pay-per-click Google
Adwords Campaign in order that the NCC could generate
instant online business and gather the data of
companies looking for free training.
For Maximum impact, an email
newsletter service was set up and the process
automated in order that the NCC could take over
the management of the Newsletter themselves at
a later date.
Within two months
they saw a dramatic increase in online enquiries
and their traffic increased from 0 to 2000 per
month.
Within 4 months
they no longer needed the pay per click campaign
and business increased steadily.
Within 6 months
of the launch of the free monthly newsletter the
NCC had 4000+ subscribers. Having started from
zero the NCC now have a mailing list of over 6000
business and colleges which they use to generate
traffic and repeat business.
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From having no previous search engine
listing, the NCC now appear in the
top 10 of most major search engines
for all of their relevant phases including
the highly competitive phrase 'ncc',
not an easy task if you think how
many National Centres and National
Councils are competing for the position!
click
here to see search results for 'ncc' |
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The NCC are now going ahead
with an extensive link building campaign to improve
the Google listings even more for many of the
courses, and with our help are steadily setting
up optimised mini-sites to further promote their
services and courses.
Their courses are all free by
the way so why not see how they could benefit
your business? click
here
